RESEARCH

To convey the selling points of your property, we must have a working knowledge of the real estate. We research tax and title records, walk the property with you, take notes, take pictures, and stay in tune with the community. 

GATHER

Supportive material is a great help to conveying the best features of a property. For example: CCR and HOA information, preliminary title report, parcel and building dimensions, improvement list, or an existing appraisal or survey. 

MARKET ANALYSIS & PRICING RECOMMENDATIONS

Accurate pricing is a critical component to selling for top dollar in the shortest possible time. Under-pricing means lost money. Over-pricing means the same from loss of negotiating power, a stagnant listing, and loss of time. 

PROPERTY STAGING & PREPERATION

We are happy to offer a complimentary staging consultation and review of property condition. Your home should be in peak condition, with nothing left to a buyer’s imagination where we may lose control of the first impression. 

PHOTOGRAPHY / VIDEOGRAPHY

Excellent photography is the number one most important factor in marketing real estate for sale, period. Your brokerage and your agent must have the resources to make the property shine. 

COLLATERAL PREPARATION

It is time to build the property narrative(s), key selling point(s), photo selection, virtual tour, single property website, professional brochure, postcards, and the myriad of other materials we use to showcase your property. 

LISTING LAUNCH

We don’t just “activate” the home in MLS, we “launch” your property to the market. We want all marketing materials to hit at nearly the same time, in sequence, to create a “splash” that gets attention. 

PROPERTY SYNDICATION

Premium syndication services send your property listing to hundreds of search portals. Because of our affiliation with Leading RE, your property will get additional exposure to over 600 brokerages in 50 countries across the globe. 

SHOWINGS, OFFER SOLICITATION, NEGOTIATIONS 

We tailor the showing process around what works best for you, communicate with potential buyers, use active selling to solicit purchase offers, and negotiate terms on your behalf which are acceptable to everyone.